- 1 1. Implement Free Shipping & Gift Wrapping Offer
- 2 2. Launch Gift Giving Program on Mother’s Day
- 3 3. Incentivize Your Customers as They Shop
- 4 4. Increase Customer Engagement on Social Media Channels
- 5 5. Collect Mother’s Day Gift Suggestions
Mother’s Day is approaching and US consumers are on the hunt for the perfect gift for their beloved mother. That means global entrepreneurs are facing a great opportunity to promote sales and reap profits with innovative marketing promotions. And this is a great opportunity to increase sales for your store. Here are 5 best Mother’s Day promotion ideas that will help your store impress all customers.
1. Implement Free Shipping & Gift Wrapping Offer
Every customer loves fast and free shipping! Fast delivery is a hugely important element that you need to carry out during your Mother’s Day sale. It’s a great way to reach more customers. You could run a promotion that guarantees every customer free 24-hour shipping (great for last-minute shoppers).
For product packaging, the stage of gift wrapping and impressive and eye-catching decoration plays an extremely important role, especially for products ordered as gifts. Since Mother’s Day is a very special occasion, you should adopt a free gift wrapping policy. Moreover, you can make an unique impression to your store by including a free greeting card with every order.
2. Launch Gift Giving Program on Mother’s Day
Honestly, we all love getting free gifts and so do consumers! Even though you don’t make a profit from running a giveaway campaign, it does have a marketing effect, namely increasing the visibility of your store, as well as helping you to raise awareness of your customers. customers about the brand and thereby attract more customers.
Get buyers to engage more with your store, and launch some advertising programs to encourage them to follow your social media accounts or sign up for your newsletter and notifications. Make it clear to them that the lucky winner will receive a free item or a valid gift card on Mother’s Day.
3. Incentivize Your Customers as They Shop
Incentivizing customers to spend more is a great way to convince shoppers, and giving customers a free gift when they reach a certain spend level will really stimulate them to make purchasing decisions faster and more definitively.
For example, you can give your clients a free present from the Mother’s Day Gift Suggestion program when they spend a certain amount. You can use a catchy headline like: “This Mother’s Day, double up!”. Don’t forget, Mother’s Day is an occasion to show love and gratitude, so it will be a great opportunity to show your customers that you appreciate them and want to motivate them to shop.
4. Increase Customer Engagement on Social Media Channels
Essentially, social media is an online store’s best partner, but considering the fact that Mother’s Day is a major shopping festival in the United States, it’s extremely important that you make the most of it. Use social media channels as much as possible to attract customers and increase interaction with them. You can launch your social media giveaway, launch a lucky draw program, and create fun, and engaging photos, animations, videos, and ads to promote a range of products in your store.
Mother’s Day is truly a great holiday to enhance creativity and encourage emotional content about motherhood. For example, run a poll on Facebook or Instagram and ask your clients what makes their mother special. This type of content will make your customers more interested and determined to buy your products.
5. Collect Mother’s Day Gift Suggestions
Gift suggestions have become increasingly popular in recent years, and Mother’s Day is the perfect occasion to create a unique product recommendation page that’s just right for the holiday.
Before that, do your research and see if you have products that match the current market needs. Given that jewelry and electronic products are extremely popular gifts this year, these are the items you should pay special attention to. Besides, marketing also plays a quite important role that helps increase your sales.
Use a hashtag like “Make Mom Feel #1 This Year” and offer a range of products to match the Mother’s Day atmosphere with impressive titles and eye-catching graphics. Building a well-chosen and polished product portfolio will definitely make your customer’s product research process a lot easier and more efficient, especially for those who haven’t known what gift to buy for their mother yet. Furthermore, gift suggestions will be especially helpful for last-minute shoppers who don’t have much time to see through each product one by one.
During this festive Mother’s Day shopping, build strong relationships with your customers.
As mentioned above, Mother’s Day is an occasion for you to show your love and honor to mothers around the world, you should take advantage of this special day and strengthen your relationship even stronger with its customer base. By showing appreciation for this special occasion and your creative approach to exciting promotions, you actually stand a chance of driving more sales than you think.
So have you prepared everything for this important day? Start planning your special promotions now!