One of the first pieces of advice that you’ll receive when you go about making your own website is that you shouldn’t go the free route. It’s free to sign up for websites like WordPress and Weebly but to access some of the more premium features like a domain name and hosting provider, you have to pay a fee.
This might be daunting to someone who is just starting their business, but in the long run, paying this extra price will have an amazing impact on your website. However, keeping in mind that you’re probably working with a smaller budget, you’re probably looking for ways to save money wherever possible. In this article, we’ve compiled the top five tips for saving money on your website.
Set up your domain name yourself
If you’re not particularly tech-savvy, you might feel the need to hire a company that offers an all-included package where you will get a domain name and hosting provider. However, it’s actually not difficult to set up your domain name yourself.
If you’re looking to cut costs, some companies will also offer a free website domain, but if you’re going to pay, the good news is that domain names are totally affordable. Setting up your domain yourself will allow you to have more control over your website.
Then, it will be easier to sign up for a hosting provider. After this, you will be able to start advertising to your audience.
Do some of the work on your own
Alongside the domain name, you might also want to do some of the other work yourself. You might feel inclined to hire professionals, such as a web developer, graphic designer, photographer, content writer, and marketing manager.
And for good reason- if you’re just starting out, you may want to have all the professional advice possible to ensure your success. However, some of the more experienced experts might charge a high price for their services, which isn’t quite within your means at this time.
In that case, it might be worth seeing what you can do yourself. Do you like to write? Maybe you can do some of the content writing and social media posts yourself. Did you take a few photography classes in college, and is your professional camera just collecting dust?
Put your knowledge to good use and take the pictures for your website. Many business owners start out by doing the work themselves due to a smaller budget.
Know where to invest money
Although the main purpose of this article is to find ways to cut costs, it is also important to know where to invest your money. If you invest money in the right places, you will be able to save money down the line. For example, if you invest in a good security system or SSL for your website, you can avoid having to pay a hefty price down the line when your website gets hacked repeatedly.
If you pay for some extra features offered by your website building platform, you will be able to make your website a lot more advanced. Know where you should spend your money- this will depend on the website you’re trying to build- and it will definitely save you money in the future.
Come up with a business plan
Having a plan will give you a sense of direction, which will give you a better picture of where you need to spend your money. With a good plan, you can avoid spending excess money, which will also help you to save money with your website.
You want to make sure that you plan out as much about your business as possible, such as the target market, your services, marketing strategy, goals for the future (short- and long-term), budget, and a financial plan. By including as many details as possible, you will be able to see what you need to do.
In the budget plan, you should include the amount of money you need to start the business, the amount needed over the next several years, how you plan to use money, expenses, salaries, and more. Once you have all these components outlined, you will have a better picture of where money needs to be spent, which will prevent you from spending unnecessarily.
Do your research beforehand
One of the first things you should do before starting a business is conduct research. You should research your competition and the market, including aspects such as the website, content, photography, and customer reactions.
This will help you to get a better idea of where your competitors spend money, and what their main focus is when building the business. That way, you will also know how to spend your money wisely, and where to avoid spending.